is a leading Mobile Application Service and Content Provider delivering cutting
edge and simple mobile solutions for the business, media, publicity and entertainment worlds. Unicell’s innovative Data, Content and Thinking provide easy B2B and D2C
Unicell provides solutions and services in all the different areas of the Mobile
• Corporate Mobile data solutions.
• Premium content services and billing.
• Interactive Media solutions.
• Mobile advertisement and marketing.
• Intelligent mobile search and surf (S&S) solutions.
• Turnkey solutions for operators, media and add agencies.
Unicell provides different technologies including:
• Messaging – SMS MO, SMS MT, MMS, Wappush.
• Wap – Optimized browsing, downloads server, site manger.
• Games, apps, c/s applications. Ringtones, truetones, animations, wallpapers,
video’s and more.
• Content development and deployment tools.
• Direct network connectivity servers to cellular operators
Kardan NV subsidiary UniCell Advanced Cellular Solutions Ltd. has acquired the activity of
Fishman Holdings subsidiary TippCom Ltd., a provider of cellular content and infrastructure
services, which operates in Israel, Europe, and the US.
The acquisition was reportedly made for
several tens of millions of shekels in cash and a share-swap, after which Fishman
Holdings will own 20% of UniCell. The deal is due to be closed in a few weeks, subject
to approval by the Antitrust Authority.
cellular added value services
market is estimated at over NIS 1.1 billion, and is
dominated by the country's cellular operators. UniCell is a Mobile ASP for the business
sector and ad agencies, as well as entertainment content solutions for the household
provides cellular content services for the household sector and infrastructure and
added value solutions for the business sector. The company's customers include Israel
Electric Corporation (IEC), Yediot Ahronot Ltd., Walla Communications Ltd. (TASE:
WALA), ICQ, Hot Cable Systems Media Ltd. (TASE: HOT), YES satellite broadcaster,
MSN Israel, Mifal Hapayis
National Lottery, and Channel 10.
Unicell lunches MOBI, the first full service, mobile marketing agency in Israel.
is the first full service, mobile marketing agency in Israel. Creating
and completing major brand campaigns. mobi provides strategy, creative, execution
and analytics across an array of mobile technologies including 1-way and 2-way SMS,
alerts, promotions, branded / non branded mobile content (ringtones, pictures, animations, java games etc'), real-time voting/polling, chat, text to screen, MMS, mobile internet
applications (WAP) and mobile media planning & buying. mobi is part
of Unicell group, Israel leading mobile application service provider and based in
“ Chocolate sales in the UK have fallen for the first time in 50
years as pocket money is being spent on mobile phones“
The global market for mobile data is expected to grow
significantly over the next few years, driven by the increasing penetration of
multimedia handset, availability of premium services and “mobilization” of
The Western European premium content market alone is
forecast to be worth €7.6bn in 2005 with mobile data expected to represent 50%
of industry revenue growth in 2004 and 70% in 2005.
Young people today are passionate about customizing
their mobile phone with rich and dynamic content:
74% of 13-15 of mobile phone users have downloaded a ringtone (Mobile Youth Report 2004)
Global market for ringtones is forecast to grow to $5.2bn in 2006 (Arc Group)
Ringtones now account for over 10% of the $32.3bn worldwide music market (Arc Group)
Gaming will reach $8.3bn in 2008 up from $2.4bn in 2004 (Arc Group)
Globally 7.67% of youth disposable income is spent on mobile products (Mobile Youth Report 2004)
Unicell innovative Data and Content services unleash
the high potential of this rapid developing market of mobile data world wide…