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Kardan NV subsidiary UniCell Advanced Cellular Solutions Ltd. has acquired the activity of
Fishman Holdings subsidiary TippCom Ltd., a provider of cellular content and infrastructure
services, which operates in Israel, Europe, and the US.
The acquisition was reportedly made for
several tens of millions of shekels in cash and a share-swap, after which Fishman
Holdings will own 20% of UniCell. The deal is due to be closed in a few weeks, subject
to approval by the Antitrust Authority.
Israel's
cellular added value services
market is estimated at over NIS 1.1 billion, and is
dominated by the country's cellular operators. UniCell is a Mobile ASP for the business
sector and ad agencies, as well as entertainment content solutions for the household
sector.
TippCom
provides cellular content services for the household sector and infrastructure and
added value solutions for the business sector. The company's customers include Israel
Electric Corporation (IEC), Yediot Ahronot Ltd., Walla Communications Ltd. (TASE:
WALA), ICQ, Hot Cable Systems Media Ltd. (TASE: HOT), YES satellite broadcaster,
MSN Israel, Mifal Hapayis
National Lottery, and Channel 10.
Unicell lunches MOBI, the first full service, mobile marketing agency in Israel.
mobi
is the first full service, mobile marketing agency in Israel. Creating
and completing major brand campaigns. mobi provides strategy, creative, execution
and analytics across an array of mobile technologies including 1-way and 2-way SMS,
alerts, promotions, branded / non branded mobile content (ringtones, pictures, animations, java games etc'), real-time voting/polling, chat, text to screen, MMS, mobile internet
applications (WAP) and mobile media planning & buying. mobi is part
of Unicell group, Israel leading mobile application service provider and based in
Tel Aviv.
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